How can we publish a newsletter?
Business owners often decide to publish online newsletters to attract more publicity and prospects. A newsletter can be emailed to the subscribers, or it can be published on the website — perhaps in a subscribers-only area — and subscribers can be notified with a simple email. The latter approach is usually better, for several reasons:
- Each issue of the newsletter can contain as much text as you want, and as many images, regardless of their size — versus filling people's email inboxes, and having to manage the rejection messages caused by your message being too large.
- Search engine spiders can and will index your newsletter Web pages, which results in far more people discovering your newsletter than you could have ever contacted via email campaigns. The search engines will not find your emailed newsletters — unless someone happens to post them, but then you have lost control of that posted content.
- Even though you may allow recipients to unsubscribe from the newsletter, many recipients will mistakenly flag your newsletter mailings as spam, which can cause all sorts of problems for your business.