What are the advantages of forums?

The benefits of having discussion forums on your website include:

  • Customers can answer one another's questions, thus reducing your support costs.
  • If you or a customer answers someone's question — especially with a detailed response — this information can be referenced in the future, so you don't have to recreate it every time someone sends you the same question.
  • As customers discuss your offerings, they are generating, for free, fresh content that is rich in keywords and is attractive to search engines.
  • By having an online community, customers are encouraged to visit your website more often, and then they tell others about it.
  • Customers will typically and freely share ideas on how you could improve your offerings, market them better, and reach new prospects.