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I build websites that are functional, attractive, and accessible — and that get results for my clients. Most of the recent ones were built using Drupal, a powerful CMS that allows clients to easily update the text, images, and videos on their websites.

The websites are proving quite successful for a variety of purposes:

  • sales of digital products, including software
  • publicity for self-published books
  • membership management for paid content, such as newsletters
  • online rental businesses
  • technical user groups
  • historical societies
  • online marketing of real estate
  • legal and mortgage services
  • and much more...

Now that self-publishing has made it possible for anyone with a computer and a modest budget to get a book published worldwide, smart business owners are writing books and leveraging them — as part of their marketing efforts, as bonus gifts to customers who purchase other products and services, and as bonuses for seminar attendees. One of my clients is using all of these techniques, and requested both a landing page and an eblast marketing message for his books.

Using images provided by the client, I quickly created the Web page, with links so that customers could purchase the books using their credit cards securely through Authorize.Net. Sales of the books — as well as sign-ups to the seminars — surged on the first day alone.

Many business owners find that an effective way to promote their ventures and gain new customers, is by joining forces with owners of complementary businesses, and together giving free seminars. One of my clients wanted to do exactly that, and asked me to quickly build a new website that could explain to prospects the value of participating in his seminars, and easily register for one of multiple seminar dates.

In just a couple days, I created the website using a combination of images and text provided by the client, as well as PHP code for handling visitor registration and a contact form. My client's event was a success for him and the other business people he teamed up with.

One of my clients, in the health services field, needed an internal website to keep staff members informed of their transition to an Electronic Health Record (EHR) system. The website needed to be separate from their public (Drupal-based) website, and to serve as an intranet. But the organization did not have the resources to invest in creating a true intranet.

In little time, I created a new staff resources website to meet their needs, using WordPress. As with any WordPress website, it features categorized posts, content search, and account login for administrators. Content access is limited to members of the organization, using their IP addresses within their domain — thereby creating a virtual intranet, without the client having to invest the time and money in building an actual intranet and setting up individual login accounts for each user.

If your organization's website no longer reflects your core business or purpose, then you should update your branding, which includes the design of your website. One of my clients, Multilateral Partners Global Advisory Group, expanded its operations from exclusively commercial real estate investment, to global asset management. Also, the CEO appeared in a televised interview on CNBC, which immediately tripled the amount of traffic to the website. So the company requested a complete redesign of their existing website, again with the restrictions of limited time and budget.

I created a design mock-up, which the business owners were able to review and approve. I then reworked much of the PHP code, changed all of the images and the favicon, and replaced the old static navigation menu with drop-down menus — resulting in a clean design that met with their commendation.

Prior to the Internet, all computer applications ran on local PCs, known as "the desktop". Nowadays, applications are increasingly being moved from the desktop to the Web, giving rise to such concepts as web apps and SaaS. One of my clients has continued transitioning his desktop apps to the Web, and asked me to create a new website that allows him to offer online applications and a newsletter to help each of his customers become a "Sales Sumo".

I created this website using Drupal 6, and set up password-protected areas for access to his Flash-based software and newsletter. I integrated the aMember service for tracking newsletter subscribers. Customers can purchase his printed books online, using PayPal, receive training online (as webinars), and contact my client easily for more information.

If you have an opportunity to promote your business to a large audience, then you should consider having in place a new website, with an easy-to-remember domain name, to which you could direct the many prospects whom your promotion will be reaching. One of my clients does a weekly financial talk show (with another host), and decided to begin promoting the radio show online, with a new website, which in turn could direct listeners to his main business website. He wanted the new website, SaferRoadToRetirement.com, to be available in just a few days, so people could visit the website immediately after hearing the upcoming broadcast.

Using images he created, I was able to build the website and get it working by the deadline, even though the website features Flash-based online lessons, a drop-down navigation menu, a map, and two separate registration forms for workshops and a monthly newsletter subscription.

If you want to grow a profitable business in which you offer premium content online, then the easiest way is with a website that limits authenticated users to password-protected areas of the website. An example of this is Yorkshire Investments, which plans to offer educational materials for active traders.

I created this website using Drupal 6, in such a way that the online courses and trading tools could be available only to paying customers. It also features a dynamic events calendar, an integrated blog for the business owner, and a contact form. The design is based on a free Drupal theme, with improvements to the navigation menu (made by myself) and to the colors (made by a professional designer) to match the client's requests. (The website shown here is incomplete, because the client had yet to add the product text and images.)

North County Health Services provides primary health care services to low-income people in north San Diego County. Their old website was based on a now-defunct CMS that greatly hindered workflow management within the organization. Also, the website design was outdated, and needed sprucing up.

I developed a far more capable version of their website, using Drupal 6, a better CMS. As requested by the client, the new website retained the content, navigation menu structure, and much of the design of the legacy website it replaced. Yet it gained sophisticated workflow and revision tracking capabilities based on user roles and content types, thereby allowing different departments to manage changes to the website. For instance, when a content editor alters a page, moderators are automatically notified, can accept or decline the proposed changes, and can even view color-coded side-by-side comparisons of the different revisions. I also created a drop-down navigation menu, a password-protected area for sensitive content, and an editable events calendar. I added an image slideshow on the homepage (using jQuery), and social media widgets for Facebook and Twitter. The website also has CiviCRM, a powerful free CRM system, so the staff members can contact past donors and potential donors, as well as announce community events and services provided by NCHS.

Three months after its launch, the new website had increased the number of unique visitors by 28.5 percent, and reached more than one million hits. It was featured by Drupal experts DrupalEasy as a "Site of the Week" in their Podcast #48, 2010-12-15.

Every business and other organization should have a Web presence. In fact, a website can be beneficial to any joint enterprise, in which two or more businesspeople are pooling their talents. GreatCustomWebsite.com is an excellent example of this. For several successful website development projects in the past, I teamed up with Ryan Belong — a skilled Web designer, graphics illustrator, and photographer, as well as the owner of Studio 3-G.

GreatCustomWebsite.com was a simple website that showcases some of those projects, and explains to visitors the website development packages that Ryan and I offer. I built this website using Drupal 6, and it features an animated slideshow of screenshots that automatically transitions from one image to the next.

John Neill Painting is a Philadelphia-based business that offers a range of painting and decorating services. The designer of the company's website requested several improvements to the website, including a pop-up menu to replace the products page, and a blog styled similar to the main website.

In a matter of days, I created a WordPress-based blog, integrated it seamlessly into the existing website, added the new menus, implemented styling based on the given design, and later fixed their contact form. Both the business owner and the project manager were delighted with the results.

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