Portfolio

I have built more than 85 websites that are functional, attractive, and accessible — and that get results for my clients. Most of the recent ones were built using Drupal, a powerful CMS that allows clients to easily update the text, images, and videos on their websites.

Below are screenshots and brief project descriptions of just some of the many websites that I have created.

PG Services - Colored Diamond Exchange [square]

I inherited from one client an online diamond and jewelry store. It suffered from obsolete web technology, a cramped design, no backups, and poor technical maintenance (by a web agency unfamiliar to me). One day the legacy website fell prey to attackers who inserted malware into its many JavaScript files. So the client asked me to build a brand new version of the website, much better than its predecessor.

Using Drupal and the Ubercart e-commerce system, I built a new website that offered all the features requested by the client: The pages listing the diamonds and jewelry products could be sorted by any of the columns, with a single mouse click. Products could also be found using standard search controls. The primary and secondary navigation menus were easy to read. A shopping cart summary was always visible to the prospective buyer. There were two sections for items on sale and new arrivals. The client could easily add or modify products — each with an image, color categories, and all the other information associated with a diamond or piece of jewelry. The client requested that a simple theme be used, to make the store operational as soon as possible. Despite the limited development time, the website was fully mobile-ready for handheld devices, such as smartphones. Later, I added a blog section, so the business owner could add keyword-rich content. I then configured the website so that each new product listing and blog post was automatically published to Twitter. Also, the latest tweets were displayed on the client's home page, automatically.

SalesArt Media - Arsenal v1 [square]

Years ago I took on the role of new web developer for a company that creates and sells the world's finest annuity selling software and presentations for insurance agents and financial advisors. I was tasked with replacing its old website, which was burdened by static HTML pages that used nonstandard, table-based web code, and a mishmash of files and directories that made maintenance extremely time-consuming and problematic.

Using images created by the business owner, I rapidly developed a brand new website that featured an e-commerce shopping cart and affiliate programs, captured visitor data in forms, and displayed multimedia presentations online. The entire website was based upon PHP and MySQL, which made possible dynamic web pages that could be quickly customized on-the-fly, and reliable storage of business information in a database. In addition, I developed PHP scripts that allowed desktop applications, running on customers' PCs and laptops, to communicate with the web-based MySQL databases, for verifying product licenses and gathering statistics.

PG Services - Luxury Colored Diamonds [square]

When selecting a business's name and its domain name on the Web, it is wise to also purchase any and all close variations on that domain name, otherwise a competing company could launch a similar website using an almost identical domain name to yours, thereby benefiting from your marketing efforts. Even worse, the competitor could turn out to be unscrupulous and gain a bad reputation in the industry, thereby damaging your own brand as a result of guilt by association. One of my clients learned this lesson the hard way, and asked me to completely rebrand one of their existing websites, to use a new name.

Because I used Drupal to build the original website, it was straightforward for me to customize an existing professional theme, combined with a logo created by a freelance graphic artist. Moreover, it was an opportunity to add a slideshow to the home page. My client was happy with both the new website and the speed with which we were able to launch it. In essence, the more modern and attractive-looking website was like a silver lining to the clouds of an otherwise disheartening business crisis.

SalesArt Media - Synergy Effect [square]

A client asked me to build a new website that would serve as a platform for the marketing and sales of his books, webinars, software, and live training events — all designed to assist people who sell financial products to individuals and families. It would need to allow visitors to purchase printed copies of his books, using the Authorize.Net Simple Checkout system, for both single books and bundles of all four books. Visitors would be able to sign up for any of the six free webinars continually offered by the client, as well as paid in-person training events. The client's administrative assistant needed to be able to add webinar and seminar events easily. The website required static pages for text such as statements of privacy and terms of use. Lastly, there had to be a simple way for potential customers to contact my client.

Using Drupal, I was able to build the website, incrementally adding and modifying features as requested by the client. These later included the addition of an HTML5 animation on the home page. For the Drupal theme, I created a custom theme which is fully responsive to the screen width of the user's device. The client was quite happy with the final result, and within months it was ranked #1 in the Google search results for the client's name.

SalesArt Media - IUL BootCamp [square]

Many business owners find that an effective way to promote their ventures and gain new customers, is by joining forces with owners of complementary businesses and together giving free seminars. One of my clients wanted to do exactly that, and asked me to quickly build a new website that could explain to prospects the value of participating in his seminars, and easily register for one of multiple seminar dates.

In just a couple days, I created the website using a combination of images and text provided by the client, as well as PHP code for handling visitor registration and a contact form. My client's event was a success for him and the other business people he teamed up with.

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